Chris Reiter of All-Purpose Windows & Doors Talks Strengths, the Future, and “Building Smarter”

Chris Reiter of All-Purpose Windows & Doors Talks Strengths, the Future, and “Building Smarter”
Jul 21, 2016

For three decades, USI-All Purpose Windows & Doors has been a trusted source for Nevada and Utah builders when it comes to selecting and installing windows and doors. As one of Western Window Systems’ Volume Program dealers, USI has focused on “building smarter,” which means working with some of the best window and door experts in the business. We talked to Chris Reiter, sales manager for USI-All Purpose Windows & Doors in the southwestern Utah city of St. George, about the challenges and opportunities USI faces in the competitive window and door industry.

What are the most important things USI-All Purpose Windows & Doors is focusing on right now?
For USI, the most important things currently would have to be increasing the quality of customer service that we offer to existing clients and, of course, going after new business.

What are the strengths of USI compared to other dealers?
Definitely, one of the biggest strengths would be customer service. Also, we have a seasoned sales force that we feel delivers innovative, cost-effective solutions to our customers that is unmatched in quality and efficiency.

Where do you see the biggest opportunities for USI?
One of the biggest opportunities is being a leader in the ultra-custom market.

What do you do when not everything goes right with a project?
We have to be proactive when something is not quite right with a project. That means we have to fix issues as soon as we are aware of them. As part of our focus on customer service, we strive to take care of the customer first and worry about the logistics later.

Can you give a few examples of your favorite projects involving Western Window Systems products?
The Brio retirement community in St. George, in which every home in the community has a multi-slide door. Also, USI has worked on several large custom homes that focus on indoor-outdoor living, and Western Window Systems’ products appear in several of those homes.

What products are important to your business, specifically as they relate to Western Window Systems products?
Multi-slides and pass-through doors are very important, and their importance is growing daily.

What does the future look like for USI?
I would have to say that it’s a very strong outlook. With our commitment to customer service, value, integrity and expertise, we have a great future. And USI continues to grow its market share.

What’s the number one problem facing the glass and glazing contractor industry today and how are you addressing it?
The biggest obstacle is the reliability of suppliers and partners. Fortunately, we have multiple sources to buy products from.

For more information on USI-All Purpose Windows & Doors, visit