Western Window Systems was named a platinum winner of Hanley Wood’s 2015 Brand Builder Awards’ Best New Product Launch for its Series 3600 Vinyl Multi-Slide Door (available through the company’s Volume Program).
The award was presented October 22 in Chicago during the Hanley Wood Foundations Conference.
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior, and inspire customer loyalty. More than 80 companies submitted entries in 10 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to channel marketing programs.
“Western Window Systems’ modern approach to marketing, and the effectiveness of their work, distinguished them as a leader in their category and offered great insight into the leadership and innovation within their company,” says Peter Goldstone, CEO of Hanley Wood.
Entries for the 2015 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries.
The judges for the 2015 Brand Builder Awards were: Tracy McCutcheon, partner and executive creative director at Hitchcock Fleming & Associates, Inc.; Gregg Boling, executive vice president and executive creative director at Gish Sherwood and Friends; Christopher Yeich, director of content strategy at Pace Communications; and Ryan Lincoln, vice president at Epsilon.